The rope has held up through weeks of daily tug sessions with my lab mix, and the TPR handles give me a solid grip even when my hands are sweaty. I like that I can hook it around a post for solo play too.
Bought this for my shepherd who destroys every rope toy within a day, and the TPR handles have survived two weeks of hard tugging so far. The poly-rope is thick enough that it doesn't fray right away, and it's easy to grip even with a slobbery dog on the other end.